An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a profession, product, service, organization, or event and its value proposition.
The name “elevator pitch” reflects the idea that it should be possible to deliver the pitch in the time span of an elevator ride. How long is that? Assume between 30 seconds to 2 minutes with shorter generally being better.
The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and adds value, the conversation will continue after the elevator ride or end with a meeting in the future.
Here are some resources that will help you develop your elevator pitch. If you have other ones to share, please contact me and I will note them on this page and give you credit!
- Sean Wise – entertaining video about what and how (1:55)
- Guy Kawasaki – 1-20-30 rule (2:37)
- Howcast – step-by-step instructions on how to perfect your pitch (1:35)
- Kathy McAfee – How to craft a short elevator pitch or networking introduction (4:08)
- Chris Westfall – a pitch for his book on elevator pitches (1:29)
- Dan Pink – 6 examples of “new” pitching techniques (4:45)
- Carl Kwan – Tell me about yourself: 3 tips to introduce yourself from a former student! (5:36)
- Money Confidante – author talks about different scenarios for personal stories (7:22)
- Saint Mary’s University – pitch competition examples (4:47)
- Elevator Pitch 101 – an excerpt from Elevator Pitch Essentials, a business book by Chris O’Leary
- 6 Tips for Perfecting Your Elevator Pitch, Entrepreneur Magazine
- Your Elevator Pitch Needs an Elevator Pitch – Harvard Business Review
- Crafting an Elevator Pitch – Mindtools
- What is an Elevator Pitch – Katherine Arline, Business News Daily
- The Art of the Elevator Pitch: 10 Great Tips – ReadWrite
- The 7 Key Components of a Perfect Elevator Pitch – BPlans