BUS477
New Venture Planning - 4th Year Undergraduate Business Course
Past Guest Speaker - Pauline OMalley - The Revenue BuilderPauline O'Malley, CEO, The Revenue Builder will speak to us about her career as an entrepreneur. If there is time, Pauline will also share some sales and marketing hints and tips for startup companies.
To help the BUS477 students with their Assignment #2, I will aim to "interview" Pauline. I will also be expecting BUS477 students to take advantage of the opportunity to try out some of the questions they plan to ask the entrepreneurs they will interview.
Born in the United States, Pauline O’Malley chooses to live in Vancouver. From here, she travels to business centers like Copenhagen, Chicago and New York for one single purpose: To make people’s selling lives easier. Pauline’s extensive career spans 15 years in the insurance industry, 10 years in technology and 10 years in education. Pauline has always been determined to be the first in her field. In the 80’s she sold data via the internet for Teleglobe Canada before it was even called “the Internet”, it was called “Compuserve” then. In 1998 she embarked on a mission to create a more holistic method for business development that would incorporate marketing, sales and customer service. After three and a half years of testing with 260 individuals and companies in the technology, financial and manufacturing fields, Pauline published “The Revenue Builder® – Making Customer Relationship Management Work!”. Practitioners of TheRevenueBuilder experience increases in sales by up to 400% and decreases in selling time by 80%. To date, over 10,000 selling professionals from Fortune 500 companies including RBC financial and Merck Pharmaceuticals and independent entrepreneurs with no employees attribute TheRevenueBuilder® to their leadership and selling success. Pauline is also a tireless volunteer, serving on the board of Sales & Marketing Executives International since 1998, chairing various committees. She has been an active member of the Vancouver Board of Trade since 1996 and is the Founding Chair of the nationally acclaimed Leaders of Tomorrow Mentorship Program, for which she received the highly coveted Chairman's award for leadership in 2002. Today, she is publishing the 9th edition of TheRevenueBuilder and a new book entitled “Lifestyle Selling for Women”, both of which will be available via Amazon.com and Chapters in a few weeks.Pauline O'Malley, CEO, The Revenue Builder will speak to us about her career as an entrepreneur. If there is time, Pauline will also share some sales and marketing hints and tips for startup companies. Driven by other peoples' success, Pauline's clients appreciate her insight one-to-one, her inspiring keynotes and workshops and the resolution of critical business issues.
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